Early Sketches & Explorations

The earliest handwriting of the product — rough, honest, and full of clarity.

These sketches were where Optimeleon really began — fast authoring, raw logic, no polish. They helped map the first flows, decide the core interactions, and understand where AI should begin supporting the user. These are the messy parts that shaped the final product.

Early flow thinking — how the user moves from setup to insights.

Rough page-selection screen and variant ideas.

Early segmentation and audience understanding draft.

Experiment dashboard first cut.

AI involvement notes and first interaction ideas.

"Mapped the core experience early."

"Decided where AI should guide."

"Helped refine the mental model."

These raw sketches shaped everything that came next — the IA, the flows, the wireframes, and ultimately the entire product story.